GRAND PRIX RUGBY ENGAGES RUGBY INTERNATIONAL MARKETING AS AGENCY OF RECORD

SAN FRANCISCO – Grand Prix Rugby (GPR), a San Francisco-based company, today announced an exclusive agency of record agreement with Rugby International Marketing (RIM), expanding GPR’s sanctioning relationship with RIM parent USA Rugby (USAR).

New York-based RIM was created by USA Rugby in 2015 as a for-profit entity to commercialize its and third parties’ marketing rights for the sport of rugby. RIM will now assist GPR to secure corporate partners and make the inaugural Grand Prix Sevens Tournament in the U.S. a commercial success. On the heels of rugby sevens’ successful debut in the Rio Summer Olympic Games, GPR will be launching its new international sevens competition in 2017, featuring top teams from around the world. 

“Timing may be everything,” said GPR Chairman William Tatham, Esq. “Between W Partners, RIM, and USA Rugby, we are blessed to partner with incredibly forward-thinking and strategic partners to help take Grand Prix Rugby to the marketplace.”

“We are pleased to be working with Grand Prix Rugby as its agency of record,” said RIM Chairman Chad Keck. “Rugby sevens has grown massively in awareness and popularity in the U.S., and as the leading rights holder for the game of rugby in America we are uniquely positioned to support GPR and W Partners in attracting sponsors for their events.” 

The official sanction from USA Rugby, which was recently extended to 2024, grants GPR the exclusive right to own, operate and globally broadcast professional rugby sevens matches, leagues or tournaments in the United States. 

 

About Grand Prix Entertainment

Grand Prix Entertainment is the parent company to Grand Prix Rugby, and a diversified multi-media production and distribution company that owns and manages sports, entertainment and gaming properties, including U.S. Exclusive Sanction and License Rights for both professional USA Rugby Sevens, and professional USA Volleyball men and women’s indoor volleyball. For more information, please visit www.grandprixentertainment.com.
 

 About USA Rugby

Established in 1975, USA Rugby is the governing body for the sport of rugby in America and a Full Sport Member of the United States Olympic Committee. Currently headquartered in Boulder, Colorado, USA Rugby is charged with developing the game on all levels and has more than 120,000 active members, with more than 35,000 playing collegiate rugby and 35,000 playing senior club rugby. USA Rugby oversees four national teams, multiple collegiate and high school All-American sides, and an emerging Olympic development pathway for elite athletes. It also hosts more than 30 national playoff and championship events each year as a service to its members, and will be the host union for the 2018 Rugby World Cup Sevens in the San Francisco Bay Area. Visit www.usarugby.org for more information.
 

About Rugby International Marketing
Created by USA Rugby in 2015, Rugby International Marketing is a unique 'for profit' commercial entity tasked with representing USA Rugby's commercial rights and developing new revenue streams to fund the game. The mission of Rugby International Marketing is to provide attractive financial returns to USA Rugby and its minority shareholders by utilizing third-party capital in an entrepreneurially driven, for-profit company. Among the properties represented by RIM are the USA men's and women's national teams, the Americas Rugby Championship, Grand Prix Rugby and the 2018 Rugby World Cup Sevens. Minority investors in RIM include the England Rugby Football Union and CSM Sport and Entertainment.
 

About CSM
CSM is a global leader in the business of sport and entertainment and is part of Chime Communications. CSM is active in every major sport world-class services from strategy to execution. The organization is made up of market-leading specialists that operate on every continent with over 800 people across 26 offices in 19 countries.

CSM has been at the heart of rugby since the beginning of the professional era and has worked across every region and major property in the sport. CSM has planned and activated alongside some of the sport's most notable sponsors, including HSBC, Adidas, AIG and Dover Men+Care. Additionally, the agency represents some of the best players in the world, including Dan Carter, Kieran Read and Sergio Parisse.
 

About W Partners

W Partners is a sales and marketing agency headquartered in Chicago, Illinois. Focused on partnership development in the sports, entertainment and culinary industries, W Partners assists rights holders in revenue optimization through consulting and sales practices across media, partnership and licensing.  W Partners mission is to create “Winning Partnerships” for both properties and their strategic media and sponsorship partners. For more information, please contact Taylor Dvorak at taylor@wpartnersus.com.

 

Shawn Gentry

Creative Director with over 20 years of experience managing multidisciplinary creative
projects in the fields of Consumer Products, eCommerce, Entertainment, and Finance.
Seasoned Brand Builder, from concept through execution. Presenter with the ability
to create clear dynamic messages that align with new trends in design, marketing, and technology. Communicator with the proven ability to lead, inspire and direct teams, create project documentation, and develop strong marketing messages.