USA INCLUDED w INDIA & CHINA AS TOP DRIVERS OF GLOBAL RUGBY GROWTH
New fans in the US contribute to 24% global increase over the past 5 years.
World Rugby • August 7, 2018
Global fanbase increase of 24% since 2013
Major global markets showing strong growth
Short-form content effective in attractive new fans
Average fan age decreasing and female fan-share increasing
Rugby has nearly 800 million followers globally, while more than 338 million considering themselves fans, with India, China and the USA alone constituting almost 33%, according to the largest-ever market research into fan trends and perceptions conducted by World Rugby.
Published as the Rugby World Cup 2019 trophy tour visits India where there are 25.7 million fans of rugby, the research undertaken by Nielsen Sports paints a picture of a vibrant, growing sport that is increasingly broadening its global appeal.
Rugby is experiencing strong global participation growth with 9.1 million men, women and children (registered and casual participants) regularly playing the game, with growth driven by emerging rugby markets of large populations.
The research, undertaken across 88 markets, reflects participation trends, with significant increases in rugby interest driven by emerging markets since rugby's Olympic Games inclusion:
793 million people follow rugby globally, while 338 million consider themselves as fans - an increase of 24% since 2013
The fanbase in emerging markets (Brazil, China, India, Mexico and USA) has increased by more than 50% since 2013
Asia has the largest proportion of fans with 112.5 million, while Europe has 96.1 million and Europe 52.8 million fans
Of the 338 million fans, China and USA have 33 million fans, India 25 million fans and France 20 million fans, while RWC 2019 hosts Japan are in the top 10 fan-grossing nations with 14 million
GRAND PRIX ENTERTAINMENT AND U.S. OLYMPIC MEMBER USA RUGBY EXTEND EXCLUSIVELY SANCTIONED PARTNERSHIP THROUGH 2024
FOR IMMEDIATE RELEASE (download the full press release here)
Grand Prix Entertainment (GPE), a San Francisco based company, and Olympic and Rugby World Cup member USA Rugby (USAR) announced today the extension of their U.S. Exclusive Sanction and License Agreement for another two Summer Olympic cycles through 2024.
“We are excited about the future prospects resulting from our partnership with Grand Prix Entertainment,” said newly appointed USA Rugby CEO Dan Payne. “This is coming at an unprecedented time of growth and momentum, both, domestically and globally for the sport of sevens. The relationship will have all the ingredients necessary to help deliver on our mission of growing the awareness and participation toward the game of Sevens here in the USA.”
LAFC TO HOST NEWEST OLYMPIC SPORT GRAND PRIX RUGBY SEVENS AT BANC OF CALIFORNIA STADIUM
The Seven-Year Partnership Will Bring One Of The World’s Fastest Growing Sports To The Heart Of Los Angeles
FOR IMMEDIATE RELEASE (download the full press release here)
Los Angeles, Calif., (April 4th, 2017)—The Los Angeles Football Club (LAFC) today announced it will be the official host of the new Olympic sport Rugby Sevens, expanding the international sports landscape in Los Angeles for years to come. Partnering with Grand Prix Network LLC (GPN) and GPN's exclusively sanctioned partner and Olympic member USA Rugby, LAFC's Banc of California [NYSE:BANC] Stadium will be the permanent home of the Grand Prix Rugby "$1M Champion Sevens,” the world’s richest Rugby Sevens championship in history.
Read the UR7s release here >>Click
(CNN) US RUGBY IS ON THE RISE: SHOULD THE NFL BE WORRIED?
March 16, 2017
Rugby is not a threat to the great sport of American football", but RFL Chairman William Tatham warned, "NFL owners might worry they lose out on the opportunity to own their NFL major market's franchise in America's first exclusively sanctioned professional rugby league, the Grand Prix Rugby Football League (RFL)".
Article by Gary Morley and Alex Thomas, CNN - The rise of Rugby in America took another step forward this month as Las Vegas welcomed record crowds to its international tournament for the seventh year in a row. But, aside from the 80,000-plus fans attending across the three days, there was another significant barometer of the game's hopes of cracking the lucrative US sports market.
SAN FRANCISCO - Grand Prix Rugby (GPR), a San Francisco-based company, today announced an agency of record agreement with Rugby International Marketing (RIM), expanding GPR's sanctioning relationship with RIM parent USA Rugby (USAR).
Introducing Grand Prix Network
We are a new-breed, sports and entertainment company that produces, distributes and organizes professional leagues and events for certain Olympic-style team sports, in partnership with USOC members USA Rugby.
GPN is comprised of the following three key production and distribution units each led by proven industry leaders.
GPN STUDIOS manages all Grand Prix productions by developing and distributing our content across all platforms, starting with our USA Rugby exclusively-sanctioned professional championship events.
GPN SPORTS serves as the front office manager of all GPN sports operations including Grand Prix Rugby and Grand Prix Volleyball, under exclusively-sanctioned partnership with USA Rugby.
GPN DIGITAL focuses on the creation and development of multi-platform products and services including mobile, interactive TV, console, and social. Working with the Studio and Sports units, GPN DIGITAL will strive to elevate fan experiences beyond anything available in the market today.
Grand Prix Network’s mission is to acquire, produce and distribute wholly-owned, world-class, U.S. based sports & entertainment content across global media platforms. After just completing our pre-launch phases: planning, protecting and projecting, Grand Prix Network is now poised to launch both our inaugural event for Grand Prix Rugby in 2018.
“We are excited about the future prospects resulting from our partnership with Grand Prix Network. This is coming at an unprecedented time of growth and momentum, both domestically and globally for the sport of Sevens. The relationship will have all the necessary ingredients to help deliver on our mission of growing the awareness and participation in the sport of Sevens here in the USA.”